Tips to Organize All That PLR Content

If you’ve been working online for any amount of time, you’ve probably purchased private label rights content at some point or another. PLR is a great tool that helps website owners add quality content to their websites without having to hire a ghostwriter to write it all for them or spend countless hours writing all of their content from scratch.

If you’ve purchased your fair share of PLR and find that it’s taking up tons of space on your computer’s hard drive and you’re having a hard time determining what content you’ve used and where and which articles you still have available for use, you’ll be happy to know, you’re not alone. It’s not uncommon to becoming disorganized with your PLR, until now that is.

Here’s one way you can organize your PLR content so that you know what’s been used and what is still waiting to find it’s way to the spotlight of your website or newsletter.

First, organize all your PLR by either niche or website. If you own more than one website it might be best to use the later organization method. Move all the articles that you want to use on that website into the site’s folder. Within your website folder create two folders. The first labeled “Rewritten – Ready for Posting to site” and the second, “Used.”

By creating two separate folders you can move the articles to the “Rewritten” folder once you’ve reworked them and they are ready to be added to your blog or website. After you have added them to your site, simply cut and paste the article to the “Used” folder.

And don’t forget there are tons of ways to use the same article over and over. If you’re looking for PLR eCourses that you can use to teach others about the many uses of PLR, have a look at this: www.MostlySanePLR.com

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The Benefits of PLR to Your Coaching Clients

If you run an affiliate program, you know how time consuming it can be to keep your affiliate center loaded with tools and resources to help your affiliates promote your product or services. It can be a full time job in it’s own and quite frankly as a business owner you have other things you need to expend your energy on, on top of your affiliate program.

One way to save yourself some time and keep your affiliates happy and with a constant source of promotional resources is to with the use of PLR articles. There are actually a couple of ways to go about this, so choose the one (or both) that fits your particular program needs the best.

The first way to use PLR in your affiliate program is to use your own PLR articles and rewrite them so they can be used by your affiliates to promote your product or service. This will save you tons of time writing completely original content for them to use. It will also save you money, because PLR articles tend to be much less expensive than hiring a ghostwriter.

The second way, which will benefit you and your affiliates more in the long run, but may not be something your affiliate’s are willing to do on a consistent basis (which is why you should actually implement both of these techniques) is to teach your affiliates how to use their own PLR content to promote you.

You can set up an eCourse or training manual that explains how PLR works and why it’s beneficial to them to use it in your program. Don’t be surprised when if you get a few emails from affiliates thanking you for turning them onto private label rights articles, either.

Teach your affiliates how to use PLR to promote you with MostlySanePLR’s 9 Uses for PLR Articles eCourse. Check it out at: www.MostlySanePLR.com

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Outsourcing Copywriting Services – The Pros And Cons.

By Miguel Alvarez

Outsourcing has become a big deal in the copywriting business especially since the advent of SEO copywriting. SEO copywriting often entails the writing of twenty or more articles (even hundreds of articles) about one particular subject. If you are busy running your ecommerce business this means that you might have to outsource this material to a freelance copywriting service.

The main sources of freelance copywriting services on the web are elance.com and guru.com. These sites operate like auction sites. You post the project and the freelancers bid for the privilege of working with you. Most writers that specialized in search engine optimized content have conglomerated on these sites at one time or another.

There are also companies that provide outsourcing from companies like India. Many of these companies have their own site on the web. They are also a strong presence on guru.com and elance.com where they are able to underbid North American and European copywriters by bidding for jobs at pennies on the dollar.

Outsourcing your copywritten material to India is a very viable solution as long as you don’t care that your articles may be written by somebody for whom English is a second language. Whether you choose a North American or Indian provider is probably largely dependent on the purpose of your articles. If they are more meant to be search engine spider food, then outsourcing them to India is probably okay. However, if you feel that the language barrier could be a problem and you are more interested in the subtle crafting of your material so that your SEO articles are reading in what advertising copywriters call a “naturalized” fashion then you are probably better off to hire someone who is more local.

There is no debating that copywriting services come in all shapes and sizes. Even copywriting rates can differ from writer to writer. There is very little in the way of a standard rate especially when you are dealing with clients through the Internet. To ensure you don’t get taken for a ride, find out if the copywriter is charging by page or by the hour. Make your expectations clear on how many revisions of the material the writer will provide for you if the material does not live up to its expectations.

If you intend to outsource your project, be prepared in advance to prepare a contract that outlines all of your requirements, what rights you expect to acquire for the price and a deadline. Take the guesswork by outlining every step of the process in your content. It is a good idea to have this contract ready, particularly if you have large project to outsource and think that you need to hire a number of writers to complete it. Having a contract ready also just makes good business sense, particularly when it comes to what rights you are buying for a piece.

The quickest way to get an idea of going rates is to look at various websites. Most copywriters simply advertise their going rates for services. However if you are thinking of outsourcing to a foreign country make sure that the services that are required are explained in detail.

Before you hire an outsourced copywriter it is also perfectly acceptable to ask them for references. The ideal writer for you is also the one that can provide you samples that are similar to your own requirements. Most experienced copywriters have hundreds if not thousands of samples that they can dig up off their computer and send you as examples of previous work. A sure sign of a rookie is if they don’t have any samples of copywriting at all to send you. He or she may be all too willing to describe what they are willing to do for you for a low balled price but may not have the concrete experience to back it up.

Perhaps the best way to plan outsourcing your copywriting is to decide what part of the copywriting process that you are personally good at and then outsource the rest. For instance, you might be great at putting together keywords for search engine optimization yet on the other hand have great difficulty writing in a reader-friendly tone. Some people even hire outsourcers just to do the research for their articles and then rewrite them themselves. In fact, it is not uncommon for many individuals to outsource articles to an Indian outsourcer and then correct the grammar and plagiarism later.

The problem with paying too low for search engine optimized services is plagiarism. If you were paid two dollars per 1000 word article, what your temptation be? If you suspect that the material you are being submitted from an outsourced copywriting service is plagiarized, you will then also have to find the time or hire someone to go through the articles and type in various sentences from the articles to find out if the material pops up somewhere else on the Internet. Your option in that case is to hire a professional to rewrite the stolen paragraphs.

One of the big advantages of outsourcing your copywriting to another country is of course, price. A good example of this is the Canadian writer who provides the same service in the same language as an American or British writer but can provide the material at one third of the cost because of exchange rates.

As with procuring any other business-to-business services you are well advised to do a bit of research and comparison-shopping before you outsource your advertising and marketing copy to any copywriting service.

This article is shareware. You can copy it and post it on your website or blog as long as you keep this resource box and the by-line intact. Discover how to write million dollar advertising and sales letters by teaming up with the world’s top copywriters…

Start right now at:http://www.milliondollarads.com/

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How to Make a Fortune Promoting Other People’s Products

By Jimmy D. Brown of “Affiliatenaire”

There must be a reason why some affiliates succeed and some fail, a reason why some affiliates profit moderately and some affiliates profit substantially.

There must be a reason.

There is.

And that reason is this: “super” affiliates start, sustain and strengthen relationships with subscribers.

It begins and ends with a list. Even a small one can be a powerful, profitable mechanism if you follow these 7 guidelines…

1. CAPTURE THE OPTIN FIRST.

Instead of sending traffic directly to your affiliate link, send them to YOUR site where you offer some kind of list for them to join. (Hint: Mini-course works best) Once you have them on a list, they become an asset. If you send them directly to an affiliate page and they don’t buy, they’re gone forever.
On your list, you can follow-up with them indefinitely.

Note: You can even redirect them to your affiliate link AFTER they join your list, effectively getting them where you wanted them to go in the first place.

2. DIFFERENTIATE THE OFFER.

Instead of sending out the same, tired, lame advertisement that every other affiliate in the world sends out, write your own. Trust me when I say that many people find it OFFENSIVE when they receive two dozens duplicate emails from two dozen list owners all promoting the exact same thing in the exact same way. And even if they don’t find it offensive, it’s not as effective if you simply rinse and repeat what everyone else is doing.

Hint: Here’s how you differentiate…

3. SPEAK FROM EXPERIENCE.

Nothing – nothing – nothing speaks louder than RESULTS. If you want to lose a few pounds, who do you turn to? Someone who is still struggling with their own weight or someone you’ve seen drop 35 pounds? Exactly.

The way you make your mailings / ads different is you speak from your own personal experience. This product or service that you are promoting as an affiliate, how has it been useful to you personally? What results have you personally achieved? When you used it, what happened?

Note: If you haven’t personally used the product, then shame on you for trying to make a quick buck from it hocking it to others!

4. OFFER A COMPELLING INCENTIVE.

Another way to be different – and to dramatically increase your chances of getting a sale as an affiliate – is to offer some kind of compelling incentive if someone buys the offer through YOUR referral link. Whether it’s a special report or access to an audio recording, personalized consultation or advertising, a private training call or existing products and services, this can be a highly effective method of converting fence-setters into paying customers.

In order for it to work well, it must be UNIQUE (I.E. You’re the only one making the offer) and USEFUL (I.E. Something of great perceived value to the reader).

Note: Don’t have anything to offer? Don’t worry! There are many ways to easily obtain extra incentives: conduct an interview, hire a ghostwriter to create articles / reports for you, buy reprint rights to other products, assemble a bunch of free articles and other resources into a private access site, etc.

5. LOOK FOR RESIDUAL OPPORTUNITIES.

Rather than exhaust your efforts on purchases that give you a one-time commission, why not make the most of your marketing by looking firstly for offers that pay out ONGOING monthly commissions for your referred sales?

There are many different residual income generating services such as membership sites (ranging from PT Cruisers to weight loss), stock photos and clipart, hosting, autoresponders, databases (from hiking trails to sermon outlines) online magazines and a variety of other subscription based opportunities that reward you with monthly recurring commissions.

While you definitely want a mix of types of affiliate programs to promote, your priority should be in identifying and promoting those services and programs that will pay you month after month, instead of only one time.

6. BUILD A SALES ARMY.

One of the biggest untapped sources of income in any list is that of “turning subscribers into partners”. In other words, find those on your list who are interested in making money and provide them with training and materials to promote affiliate programs as well.

This has a two-fold advantage for YOU:

* First, if you find 2-tier affiliate programs, you can get your subscribers to join the program through your referral.

Anytime they get a sale, you’ll earn a commission as well. You effectively get free commissions from their effort.

* Secondly, you can use their efforts to build your own assets.

For example: If you provide them with a 10-page report to give away to promote their affiliate link, you can include a page in the report promoting YOUR list! You effectively get free subscribers from their effort.

7. MONETIZE FOR MULTIPLE STREAMS.

As your own list continues to grow, you certainly want to diversify in your offerings. (Not to the point of bombarding your list with offers every day of course!)

* Promote other affiliate programs.
* Create your own products.
(Even short $10 reports will earn profit!)
* Establish joint ventures.
* Co-author products.
* Cross promote.
* Conduct surveys.

There are MANY ways to make money from you list and keep your list growing, growing, growing!

Remember, it all comes down to: starting, sustaining and strengthening relationships with subscribers.

And that’s how you make a fortune as an affiliate promoting other people’s products.

Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in the bank without a website, experience or even an idea!

Visit: www.affiliatenaire.com

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5 Costly Viral Ebook Mistakes (Or, How To Make Viral Ebooks Work For You)

By Jimmy D. Brown

If I had only known, I wouldn’t have made these mistakes. But I did.

For such a small word, “if” sure does cause a lot of problems, doesn’t it?

“If I had not turned off the alarm clock, I wouldn’t have overslept.”

“If I had paid attention to what my wife said, I would have not shrunk my 100% cotton shirt three sizes too small.”

“If I would have taken the time to fuel up, my car wouldn’t have run out of gas out here in the middle of nowhere.”

“If I had charged up the battery on my mobile phone, then I would be able to call AAA to bring me some gas out here in the middle of nowhere!”

See what I mean?

“If” is such a tiny word.

But it’s like dynamite. It packs a lot of punch.

For me, as I teach (and learn myself!) about viral eBooks, the phrase is this:

“If I had only known, I wouldn’t have made these mistakes.”

You see, I made MANY costly mistakes in my early viral eBooks. Mistakes that are *literally* costing me thousands of dollars in profits right now.

And there is nothing I can do to change them.

Once you set a viral eBook into motion, it’s impossible to get it back and make corrections to things ya screwed up on.

Man, if I could go back into time and change some things.

I have learned the hard way some things you DON’T want to do with viral ebooks.

That’s what we’re going to take a look at here.

I’ve made ‘em all.

You don’t have to.

Don’t do this…

1. Never use any link inside the content that you can’t control.

I learned the hard way that you should always use redirect links from your own domain when putting any kind of link inside your ebook.

For example: most people insert their affiliate link for an affiliate offer inside the ebook that they have put together. The one that was given to them by the affiliate program owner.

Instead, you want to link to a page at your site that refreshes and redirects the visitor to your assigned affiliate link. Something like this… http://www.yourdomain.com/brainstorm.html
This is important so you can CHANGE the link anytime you want to in the future.

For example: If I decided to no longer use ClickBank to handle my affiliate program and went with a different affiliate tracking link, what happens to the thousands of copies of your viral eBook that are in place with that old affiliate link in there?

They become obsolete, unusable and unprofitable.

Or, suppose you are linking to a dating service that goes out of business? What now?

Your links are toast. They are worthless to you.

With a redirect link you can easily adjust the target page and send the traffic to a different dating service, or to a page at your site. With a redirect link the changes are made at YOUR SITE, which you remain in control of regardless of what happens with the products and services that you linked to.

Even if you change hosts or servers, you still remain in control.

You don’t have to make changes to all of those eBooks — which would be impossible to do — you simply make a 2 minute change at your site.

I can’t tell you how many dead links are in some of my earlier ebooks that continue to give me headaches as people email me saying, “Jimmy, you’ve got a dead link here … can you give the correct link?”

It creates a lot of extra work in answering emails and certainly is throwing away potential profit for the countless people who never bother to ask for an updated link.

So, never use any link inside the content that you can’t control.

Always use redirect links.

2. Another thing is you want to avoid using dated information by providing too specific details.

Affiliate program A may not be offering that free 30 day trial offer very much longer.

The price for admission to that special site may not always be $29.95.

That site that was “just released last week” may have become an all-time classic by the time Bob reads your viral ebook two years after it was released.

You want to make certain that you stay away from information that is too specific that can easily become irrelevant.

Again, I get emails all the time griping about inconsistent prices because I put a price for the Profits Vault membership into one of my early viral ebooks and that price is no longer valid.

Hasn’t been for almost two years.

I’ve even gotten ugly emails accusing me of fraud and false advertising, with threats to turn me in to the attorney general and all kinds of nonsense.

So, be careful that you don’t date your viral ebook if you can avoid it.

3. Another no-no is to never put any information into your ebook that you don’t want all over the world.

These things travel folks and they can be global in a matter of days and certainly over time you can easily have a worldwide audience.

I made the mistake of putting my cell phone number in one of my earlier ebooks because everyone claimed that if I didn’t have my contact information in there, no one would buy from me… which is nonsense I might add.

Anyway, I started getting all kinds of calls at all hours of the day.

What was 3:00 in the afternoon in the Philippines was 3:00 in the morning where I live.

So, it was a nuisance.

Kind of a funny story came out of it.

I disconnected that number, of course, and got a new one. That was almost 2 years ago.

Well, about a month or so ago I had a lady email me and she was hopping mad.

Apparently, she had ordered a cellular phone and got my old number… and folks were still calling!

She told me that she was getting calls from England and all over looking for me and they were running her cellular bill up with charges.

She wanted me to do something about it and all I could do was tell her “I’m sorry, there’s nothing I can do”

With viral marketing, it’s pretty much unstoppable, which is why it is so effective. It keeps spreading and it’s hard to stop the growth once it gets going.

So, never put anything into your ebook that you don’t want the world to know and use.

4. Another thing is this … always have your carriers do the branding.

You want to automate the process as much as possible.

Again, I learned the hard way.

Early on, before there were all of these branding tools available, I hand customized each ebook.

And as they began to spread, the customization requests grew to be way too much for me to handle. I was spending most of my day putting together these customized viral ebooks for each new person that requested a copy.

That had to change and so now I use branding tools and branding instructions. I give them to anyone who wants to customize the ebook and I let THEM do the work.

Keeps me out of the loop completely.
So, unless you have some specific reason to do it yourself, place that responsibility onto the ones who want to distribute the viral ebooks.

5. One more thing I want to share. Always launch new browser windows with your links in your ebooks.

Whenever you link to a site within your viral eBook content, always remember to code that link to launch a new browser window when the reader clicks on it. I learned this the hard way. There are many scripts involved in the order-taking process at online credit card processing sites.

And many of those have caused glitches in the eBook due to the software the eBook was created with and it crashes the eBook, making it impossible to order.

So, what happens is this.

You do your job well. The content is great. You’ve got a hungry customer waiting to buy.
They click on a recommended product link. They arrive at the site still inside your eBook window. They click on the order link and the entire thing shuts down. I mean completely shuts down the ebook and website altogether.

And, in some cases, it even crashes the computer. You just lost a customer because two sets of code didn’t like each other.

That has happened to me on MANY different occasions in some of my early ebooks.

Now, all of my links launch new browser windows OUTSIDE of the ebook if you click on a link inside the ebook. All you need to do is insert a simple line of code into your links inside the eBook. The code looks like this…

Target=”Resource Window”

Now when someone clicks on your link, a new browser window will launch outside of the eBook itself before taking them to the website. Now, you’re safe. EVERY link in your eBook should have this code. You can thank me later.

(NOTE: IF you are using a PDF maker for your ebooks, you should be fine with your links.)

Viral eBooks are tremendous tools. But, there are also some pitfalls associated with them.

I’ve just shared five of the mistakes that I have made.

There is just no way of measuring how much profit I have lost over the years due to those errors.

There wasn’t a manual available to tell me how to do it. History hadn’t really been recorded at that time to tell me what to stay away from and what to make sure I did in order to protect myself from problems.

So, you’re getting something that I didn’t have.

Aren’t ya happy?

In all seriousness, don’t make the mistakes that I made.

History doesn’t need to repeat itself on this one.

Want to learn a NEW viral ebook strategy that isn’t outdated and overused? Check out “How To Get Free Traffic With PLR Reports ” by clicking here www.infoprofitshare.com You’ll learn a great way to get free traffic to any site you choose with free “private label rights” reports.

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