Magazines on Amazons Kindle Fire
Has a Deal been stuck for Magazines on Amazons Kindle Fire?
Will there be Magazines on Amazons Kindle Fire? After being rejected by Apple for not been able to get access to customer’s data at large, magazine publishers seems to have come back in reckoning with this new business model by Amazon kindle fire. Magazine publishers have stuck a good deal with Amazon with Newsstand feature on Amazon kindle fire. Despite magazine industry’s earnest efforts to get into tablet market, they haven’t been able to get more and more customer base. Form factors of tablet devices and the fact that prices of these tablets were perceived as out of reach by the masses, magazines have till now been watching most of the advertising business slipping out of their hands. But this deal with Amazon kindle fire may well see magazine reading back into fashion. Now tablet users can enjoy the magazine reader experience on Amazon Kindle’s rich, glossy and full-color layouts. Video, audio and interactive magazines are also available for selective magazines. Some of the premier magazines are also available for free subscription.
Magazine Publishers Looking to Join Amazon’s Kindle Fire
Magazine publishers were not a part of Apple’s launch of the iPad in 2010 and they have been looking for something that can compete with the popularity of the iPad. They just may have found it with Amazon’s new Kindle Fire tablet. Several large magazine publishers like Hearst Corporation, Condé Nast, and Meredith Corporation are interested in partnering with Amazon because it will allow them to make their magazines available on the Kindle Fire, thus increasing their revenue.
Meetings between Amazon and magazine publishers were more successful than those with Apple, because Amazon agreed to share more customer information than Apple which has been criticized for controlling lists of subscribers to magazines on the iPad. The Kindle Fire’s low price of $199 allows people to have access to a tablet who would not otherwise be able to afford it. This attractive price is one of the main things that make other tablet creators a bit nervous.
Amazon already has a huge segment of buyers and now those people will have the opportunity to own a tablet that not only costs less but also has certain features the other tablets are lacking. The Kindle Fire has a dual core processor, ultra-fast web browsing is enabled, and all Amazon content can be stored in the Amazon cloud for free. It also supports Adobe Flash Player which means that it can play flash videos.
The publishing industry wants a part of the advertising dollars that are shifting to digital marketing and tablets are an important part of their efforts to be able to charge buyers for digital access. Amazon has been negotiating with magazine publishers for a few months to try to decide what percentage of magazine sales each side will keep. Some publishing executives are concerned about the pricing of their magazines since Amazon will be able to control subscription prices. But insiders say that Amazon has been very fair throughout this process and publishers will eventually have more say regarding pricing. Most agreements are expected to be reached by the end of the year.
To help promote magazines, Amazon will have the Kindle Fire Newsstand where readers can search for and purchase their favorite magazines. The publishing industry has been trying to embrace tablets but has run into a couple of obstacles. Other tablets such as Motorola’s Xoom, Samsung’s Galaxy and Blackberry’s Playbook have not been able to attract masses of consumers. There is also the very expensive task of adjusting the magazine content to fit the comparably small size of the tablet screen. However, with Amazon mass appeal and massive customer numbers, the publishing industry may have just hit the jackpot.
Amazon is set out to revolutionize magazine reading with their new tablet. Early reviews and trials pages on Amazon’s website are looking promising. Judging from ‘Kindle Fire Newsstand’ portal on Amazon, front pages are designed keeping in mind that, they should not look like usual smart-phone application. Instead they are giving a look of an actual magazine front page, making use of the form factor of Amazon kindle device. It will be interesting to see how masses at large react to this. Amazon already has a large customer base, and a careful promotion of Newsstand feature may well be the beginning of new magazine reading era. With Amazon kindle fire’s price being in attractive zone and big Magazine publishers getting married with Amazon kindle fire to settle in tablet industry, it’s going to be interesting time ahead for magazine readers. Are you ready for Magazines on Amazons Kindle Fire?


